ASBO-tising

As I was perusing a ladies mag called 'Psychologies' (you don't need to know why!), I double took when I saw this advert for a famous lady's shampoo. So, lets get the basics right....nice lady - check, Lovely hair - check, ASBO tag - che.....what?? Now, I have been involved in many advertising pitches, ad creation and signing off campaigns through the line and I have personally got sign off from brave CEO's at times, but what on earth were anyone and everyone involved with Clairol thinking with this ad?? What the hell happened to 'just stepped out of the salon'.

I know there is a big heat readership and everyone loves a bit of celeb juice but glamourising Li-lo's nightclub face flattening antics but this is going a bit far.

I think of Clairol as a higher end beauty care brand that provides accessible salon quality on the high street, but how the agency pitched this, marketing manager said yes and then the Senior leaders signed it off is beyond me.

What's next a tag with every ten bottles, alcoholic shampoo, drink, rinse and repeat??

If you want a real lesson on how to cheapen your brand by taking a 'wouldn't it be funny if...' joke a bit far and printing it in national magazines then Clairol soon to be sponsoring Booze Britain as the biggest example of this I have seen in a long time.