What was acceptable in the eighties seems to be acceptable again now in the ad industry. I am unsure if it is savvier companies tightening their collective belts or trying to feel better about themselves in the bad times by revisiting the good times or companies taking people's minds to a happier place reminding people that their heritage equals safety and therefore they should shop with them rather than their nearest competitor. Whichever it is, it is a good bit of fun and certainly made me happy when I saw these three examples. 
The ad that got me a my wife cheering at the TV was the Red Car and Blue Car ad from Milky Way and that was when ads were ads and the fact that we could sign every word even 20 odd years later means that the ad still works even now as a piece of entertainment that is based on a truth ' Milky Way is lighter than competitor bars'. Click here to watch the ad in all its glory.
Cadbury were first to dust down an old favourite in the form of the sassy caramel who would have done wonders for getting cut through alongside the 'Gorilla' campaign that has been heralded as the best campaigns since Honda 'cogs'.
ITV are also running a best ads ever set of programmes and their own ad campaign which is something I have never seen on Commercial TV and thought that was something left to the media companies like CBS in the underground. Times must be really tough, but they have went about it in the right way. Each of the companies whose clip is played in the ad should seriously consider running these ads straight away to ride the crest of the wave.
Lastly - a real treat if you click here to view one of my 'persil-onal' favourite ads of all time. Aw MUM!
Here are the best of the rest -
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