I have been doing alot of driving and standing still on motorways of late and as I was tapping the steering wheel along to Chris Evans latest request on Radio 2 I started to spot alot of trucks passing by me that were not just branded but had the cleverest of marketing messages that connect the brand, current message, situation and placement all rolled into one. I have to say that not all achieve this but I wanted to list some examples:
- H&M - Does my Chassis look big in this?
- Rizla - Picture of a Shed and the word Load (Shedload)
- Sloggi (above) and M&S pushing their Plan A campaign.
Marketers please consider this as a great way to bring a smile to motorist and a moment of light relief as people make the long trips up and down Britain's highways and byways.
Plus it is an amazing way to engage customers and potential customers in the most unlikely of situations.
Keep on truckin'!
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