Oooh...saucy

I have been a away for a while and was delighted to rediscover this blog I started a couple of years ago. It will be a bit rusty but it will get slicker, I promise. I will definitely try and blog more to help log new products, marketing ideas and campaigns that impress.

This blog is short but sweet.

On a recent trip to the supermarket I noticed that choosing sauce is now like choosing a car or a pair of trainers are the aisle is no longer red or brown (or risk massive cheap make or quality brand).

Sauce/Condiment manufacturers are using product extension and the changing tastes of the nation to increase NP trial and for consumers to have more condiments in their cupboard than they need.

The two stand out efforts are HP+Guinness (all you would need to do is add a Yorkie and it would be the ultimate man sauce) and listening to their customers were Heinz who produced Heinz Tomato Ketchup with Balsamic vinegar after a facebook campaign asking their customer what innovation they would like to see.

The latest trend is fast casual dining chains are grabbing all important aisle metres which enables you to have a little bit of your night out every night with your dinner reinforcing their brand every time you open the cupboard, fridge or gain millions of eyeballs at that all important millisecond when you are checking off the shopping list essentials or treating yourself to that impulse buy.